Diaz explains that teens and young adults, being in a sensitive developmental period, form their identities. Attachment to influential figures who embody qualities like being "cool," "beautiful," or "popular" is a natural part of this process. Fans may identify with celebrities, aspiring to emulate or love them for their perceived greatness.
Swift, known for projecting a relatable image and advocating for the underdog, resonates with fans. Diaz emphasizes that social media plays a pivotal role, providing constant and intimate access to celebrities. This access, combined with the desire to figure out one's identity, contributes to the growing phenomenon of celebrity obsession.
The psychologist highlights the impact of social media on the brain's release of "happy hormones," such as dopamine. The consistent consumption of celebrity content reinforces the brain's reward system, creating a cycle of admiration and obsession.
"Dopamine also plays a role in how teenagers become so obsessed with certain celebrities because every time they consume information, every time they see a new video, every time they see a new post, every time they go live … their dopamine circuitry is being dinged," Diaz explains.
In essence, the constant access to celebrities through social media creates a feedback loop of dopamine release, contributing to the fervent admiration exhibited by devoted fans.
