Madison Beer's journey to stardom began with viral YouTube videos in 2012 and a significant co-sign from Justin Bieber in a now-famous tweet. Despite facing criticism, particularly about her appearance, Madison has steadfastly built her brand as a singer-songwriter.
Seated with me just before taking the stage at the O2 Empire in Shepherd's Bush, London, Madison reflects on her challenging path to superstardom. The venue is packed, and queues extend to the merch desk adorned with hoodies and graphic T-shirts reminiscent of Noughties stan collage posters.
Backstage, amid the calm atmosphere, Madison, donned in sweats and a tank top, mentally prepares for her final London show of the year. Reassuring me about her makeup routine, she exudes tranquility, despite the imminent performance before a crowd of around 2000 people.
Returning to English soil for the first time since before the pandemic, Madison, an honorary Londoner, expresses the impact of COVID on her frequent visits to the city. "I used to come to London very, very frequently. So for me to not be here for like two-plus years was very saddening and hard for me."
As Madison gears up for her second album release and unveils her latest single, she shares insights into her inner journey, her perspective on TikTok music, stating, "I'd rather stay true to my artistry and integrity," and provides a glimpse into her backstage glam routine.
